What’s with the birds?
What’s with the birds?
Our mission is to support retirement funds and their members, in collaboration with the fund’s mainstream service providers, by specialising in niche services that complement and enhance the overall retirement funding experience.
This mission statement emphasises the company’s commitment to providing quality services and working in collaboration with others to improve the retirement funding ecosystem.
To visually depict the company’s mission and values, the Group has adopted small birds as its central theme. Birds, being crucial components of the earth’s ecosystem and life as we know it, symbolise the vital role ICTS plays in the retirement funding ecosystem. By associating the company with birds, ICTS aims to convey its commitment to supporting niche areas and enhancing the overall retirement funding experience.
This brand identity emphasises ICTS’s desire to be seen as a friendly and accommodating partner. Through carefully selected bird species, ICTS intends to evoke positive emotions and establish an approachable image that resonates with clients and industry stakeholders.
Each division within the ICTS Group of Companies is differentiated through the use of distinct colours and a different bird species. This approach creates a cohesive visual identity for each division while maintaining a consistent overall brand.
The ICTS Group of Companies is represented by the Hummingbird. The Hummingbird has been chosen as the most appropriate representation giving its characteristics, being:
Speed
Their wings beat at between 53 and 80 beats per second (fastest wing beat in bird kingdom)
Migratory (local and offshore)
Can travel up to 500 miles
Unique
Only birds that can fly upside down and backwards
Efficient
Fastest wings, fastest heartbeat and metabolism
Tough survivalists
ICTS Entities
The Kingfisher – Communication Services
Attention grabbing
The plumage pattern may vary in the 15 species and the area where it inhabits, and the back feathers are the result of light striking specially modified layers of feather cells
Adaptable
87 species living all over the world around rivers, coasts and near lakes
Speedy and efficient
Effective hunters with an aerodynamically efficient beak giving maximum speed and splash
Proficiency
Energies coupled with observed speed and agility in hunting
Keep it simple
Nests are burrows in the ground without any material brought in
The Sparrow – Death Benefit Services
Considered by many to be “spiritual” creatures, and some ancient traditions believe sparrows carry the souls of the dead
Religious
Sparrows are the most referenced bird in the Bible
Adaptable
They can swim very fast, they multiply very quickly, can live anywhere (can be found living as far as 2000ft underground), can change their “tune”
Community oriented
Live in colonies
Diverse culture
35 species
The Finch – Independent Trustee Services
Independent birds
Can live alone
Stood the test of time
14 species were formed in the last 2 million to 3 million years
Adaptation as a process
Models of adaptive radiation – the production in a short period of time of many species from one occupying different ecological niches
Ecological opportunity
Contrasting morphology
Varying diets and physical attributes – used to depict the different divisions
The Magpie – Tracing Services
Intelligent
One of the most intelligent birds—and one of the most intelligent animals to exist. Their brain-to-body-mass ratio is outmatched only by that of humans and equals that of aquatic mammals and great apes
Search and find
They are well known for collecting trinkets
Multilingual
Can mimic human speech
Good listeners
Magpies have a phenomenal sense of hearing. They can detect the sound of grubs and worms under the ground
Teamwork
Live and work in groups
The Jay – The ICTS Academy
Intelligent
Boisterous, energetic and super intelligent
Conscientious
Scrub-jays are the only animal besides humans who actually plan their actions based on how they may feel in the future.
Complex
Social system – family bound
Planning
Studies show they plan what kind of food they’ll want for breakfast the next morning, how much and where they will get it. Then they store away the right amount, in the right place
Flexible
A captive Blue Jay who actually used paper from the bottom of his cage as a tool to reach food outside of his cage. When other jays saw this, they soon were using the same method.
Dispersers
Jays are important dispersers of oak trees
The Indigo Bunting – Wealth Services
Migratory
Migrates at night using the stars to navigate (domestic and offshore investing)
Resourceful
Possess an internal clock enabling them to continually adjust their angle of orientation to a star
Diverse but consistent
Different songs amongst this species, but one song can last 20 years
Teamwork
Sing and live together
Complex structure
Microscopic structures in the feathers that refract and reflect blue light
Longevity
Can live past 13 years
Steve Jobs once said “The chance to make a memory is the essence of brand marketing”. Each and every customer and employee of ICTS is a partner in completing the overall retirement funding ecosystem and ensuring members receive the support they need.